{"id":13042,"date":"2025-03-13T10:10:13","date_gmt":"2025-03-13T08:10:13","guid":{"rendered":"https:\/\/www.uhdspain.com\/?p=13042"},"modified":"2025-03-13T10:10:13","modified_gmt":"2025-03-13T08:10:13","slug":"uhd-spain-favn-france-and-uhd-italy-sign-a-strategic-agreement-to-jointly-promote-uhd-in-europe","status":"publish","type":"post","link":"https:\/\/www.uhdspain.com\/en\/uhd-spain-favn-france-and-uhd-italy-sign-a-strategic-agreement-to-jointly-promote-uhd-in-europe\/","title":{"rendered":"UHD Spain, FAVN France and UHD Italy sign a strategic agreement to jointly promote UHD in Europe"},"content":{"rendered":"<ul>\n<li><b>The agreement aims to enhance the promotion, development, and adoption of UHD in Europe<\/b><\/li>\n<li><b>FAVN France, UHD Italy and UHD Spain will collaborate to share knowledge, promote common technical guidelines, and carry out joint promotional activities<\/b><\/li>\n<li><b>The memorandum includes the intention to form a unified voice in front of the European institutions to drive UHD technology forward.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The UHD Spain Association, the Forum Audiovisuel Num\u00e9rique (FAVN) of France and the UHD Forum Italy have signed a Memorandum of Understanding (MoU) to promote Ultra High Definition (UHD) technology in Europe and international markets. This agreement lays the foundation for a strategic collaboration between the leading European associations dedicated to the development and implementation of advanced technologies in the media industry.<\/span><\/p>\n<h3><b>Coordinated Actions for UHD Adoption<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The primary goal of this MoU is to coordinate joint activities that facilitate the adoption of UHD as a technological standard at both European and global levels. The agreement is designed as a long-term collaboration, with a focus on technical cooperation, training and the promotion of technological innovation.<\/span><\/p>\n<h3><b>Technical Collaboration and Professional Training<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Memorandum outlines a series of specific activities aimed at knowledge sharing among associations. These activities include, among others, the exchange of information between the working groups of the different organizations, generate best practice guidelines, the implementation of joint training programs and the development of technical tests and pilots.<\/span><\/p>\n<h3><b>A Unified European Front<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The agreement also seeks to strengthen the position of the three associations as key stakeholders in front of European institutions and other international organizations. This will allow the associations to coordinate their efforts on regulatory, standardization and promotional matters, ensuring that European policies support the development and adoption of UHD.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the memorandum\u2019s objectives is to achieve greater integration in the development of standards and regulations, positioning Europe as a leader in audiovisual innovation. The coordination between UHD Spain, FAVN France and UHD Italy enhances Europe\u2019s ability to compete in the global market and establish benchmarks in quality and interoperability.<\/span><\/p>\n<h3><b>Impact on the media Market<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The memorandum comes at a crucial time for the\u00a0 media industry, where UHD is paving the way for a more technologically advanced future. The adoption of Ultra High Definition not only improves image and sound quality but also enables new applications in areas such as HDR (High Dynamic Range), AI-powered upscaling and content personalization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through this agreement, the European associations reaffirm their commitment to technological innovation, providing solutions that positively impact user experience and enhance the competitiveness of industry players.<\/span><\/p>\n<h3><b>The Future of UHD<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This memorandum strengthens the vision of a future where UHD becomes the global standard for audiovisual content production and distribution. The collaboration between UHD Spain, FAVN France and UHD Italy will not only foster the development of advanced technologies but also create a more connected, innovative, and sustainable media industry.<\/span><\/p>\n<h3><b>About UHD Spain<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">UHD Spain is a non-profit association founded on January 26, 2021, to promote Ultra High Definition (UHD) in Spain. It currently has 35 member organizations, including Ametic, Ateme, Atresmedia, Axi\u00f3n, Canal Sur, Canon, CCMA, Cellnex, Cires21, COITT, Dolby, Epam, Fenitel, Forta, Fraunhofer, Grup Mediapro, Gsertel, Henneo, Hispasat, Hur\u00ed, Lavinia, Medina Media, Rohde &amp; Schwarz, RTVE, Sapec, Synamedia, Tedial, Telecom CLM, Telev\u00e9s, TRedess, TVU Networks, UPM, Uteca, Vestel and Video-MOS.<\/span><\/p>\n<h3><b>About FAVN<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Forum Audiovisuel Num\u00e9rique (FAVN) was established in 2004 and is a French association that brings together major players in the audiovisual sector in France. Its mission is to ensure access to high-quality content and support the evolution of audiovisual technologies. It comprises 28 key companies in the French audiovisual sector, including television channels and media groups such as TF1, France T\u00e9l\u00e9visions, M6, Arte, Canal+, and NRJ Group. Technical broadcast operators in the association include TDF, Eutelsat Group, SES, and HBS (Host Broadcast Services). Orange is also part of FAVN as an internet service provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among equipment manufacturers, members include LG Electronics, Panasonic, Samsung, Sony, Hisense, and TP Vision. Audiovisual technology providers include Dolby, Harmonic, Technicolor, Bluesoundware, and Visionetics, while companies in digital technology and services include Interdigital, Cartesian, Fraunhofer, Nagra (Kudelski Group), and Sagemcom. The association also includes AMP Visual TV, a specialist in television production. Since 2022, FAVN has been chaired by Jacques Donat-Bouillud (France T\u00e9l\u00e9visions).<\/span><\/p>\n<h3><b>About UHD Forum Italy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">UHD Forum Italy is an Italian association founded in 2006, dedicated to promoting, supporting, and advancing the use of High Definition (HD), Ultra High Definition (UHD), 3D, and other advanced audiovisual solutions. It includes a wide range of key companies and institutions in the Italian audiovisual and technology sectors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Members include ATEME, Dolby, EI Towers, and Engineering, which specialize in transmission and encoding technologies. Telecommunications and content distribution players such as Eutelsat, Fastweb, FTVComs Group, and the Ugo Bordoni Foundation (FUB) are also involved. Additionally, Fraunhofer, Veesit, Kineton and LG Electronics contribute to the development of standards, software, and hardware.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The forum also includes Lutech, MainStreaming, Mediaset, and Nagra (Kudelski Group), which are leaders in transmission, television, and digital security solutions. In the manufacturing sector, members include Panasonic, Persidera, Rai, and Samsung, along with major communication and telecommunications companies such as Sky, Sony, TIM and Tiv\u00f9Sat. Finally, TP Vision rounds out the membership with expertise in display technology.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The agreement aims to enhance the promotion, development, and adoption of UHD in Europe FAVN France, UHD Italy and UHD Spain will collaborate to share knowledge, promote common technical guidelines, and carry out joint promotional activities The memorandum includes the intention to form a unified voice in front of the European institutions to drive UHD [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-13042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UHD Spain, FAVN France and UHD Italy sign a strategic agreement to jointly promote UHD in Europe - 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